UA Professor and Students Mine for Data Nuggets

by Lauren Bocchino and Joanna Hutt

Dr. Michael Hardin

Collecting nuggets about consumers or students is certainly not new. That’s data. Recognizing and recording patterns from the mountains of data that businesses and institutions have collected is the key to marketing in a personal way, and marketing to individuals turns nuggets into a gold mine. That’s data mining.

A UA professor has come up with a way for students to develop the skills to use complex data-mining software -- software that turns mountains of data into intelligent information that users can mine and put to best advantage. These students will in turn be able to develop ideas for how UA can best use the intelligent information gleaned from data it mines.

Full Story